local SEO
Course Summary
We’ll work with you to increase your footfall through optimising your digital shop window through Local SEO practices.
We'll train you up in all of the fundamentals of Local SEO advertising to ensure you rise above your local competition through tactics, tools and strategic planning. Learn about optimising your website pages for local search, how to navigate Google My Business and building content to meet your local targeting goals.
Actionable take-aways
- Navigate the Local SEO landscape and ranking system
- Explain why Local SEO is essential for your business and what opportunities it brings for your local store
- Knowledge of Google My Business and how to build a page that drives traffic
- Develop page content that sits in line with your Local SEO strategy
- Launch your Local SEO strategy to rise above local competitors
Modules
- The current Local SEO Landscape
- What is Local SEO and Why do we optimise for it
- Local SEO Result Types
- Local SEO Ranking Factors
- How to optimisation for local
- Further management and optimisation tips
- Local data insights & reporting