Paid Search
Course Summary
Led by our internal Paid Search experts, our training will introduce you to key concepts of PPC advertising so you will walk away with the ability to build and execute Paid Search strategies.
This one day course will provide you with an overview of the entire Paid Search landscape and how you can leverage the space to build successful, targeted campaigns to drive efficiency for your business.
The course will walk you through building Paid Search campaigns from set up to targeting to ad creation so that you are equipped with the knowledge and tools to give you the actionable skills you need to launch your PPC strategy.
Actionable take-aways
- Describe why Paid Search is a vital channel in your marketing mix
- Execute Paid Search across the Bing and Google platforms
- Understand what tools are out there to help you automate and streamline your activity
- Explain industry benchmarks and execute competitor analysis
- Execute successful strategies in bidding auctions
- Build campaigns with ad groups in the correct structure
- Produce high quality ads including copywriting, creative and extensions
- Report and measure activity using learnings to optimise campaigns
- TIPi Academy certification: Available to add on LinkedIn under Certifications & Licences section
Modules
- Introduction to PPC & Paid Search
- Understanding the SERP
- The Auction
- Key Metrics
- The psychology of search
- Account Structure
- Keyword Fundamentals
- Paid Search Ads & Extensions
- Building Text Ads
- Demystifying Quality Score
- Audience Targeting
- Smart Bidding
- Paid Search Tools