amazon marketing
Course Summary
With the Paid Media landscape developing quicker than ever, this course will give individuals an introduction to best practises and the best tools to run successful Paid advertisements across the Amazon platform.
This half day course will show you how you can reach Amazon customers through search results and product pages on the Amazon platforms, driving discovery and sales of your products.
Actionable take aways
- Set up your Amazon account including product set up and business integration
- Learn how to create an optimized Amazon product listing
- Create and manage your Amazon store
- Utilise the correct tools to monitor your competitors activities
- Ensure your content & products are seen on Amazon
- Perform SEO on your Amazon account for maximum visibility
- Optimise Amazon ads for increased conversions and decreased spending
- Use reports to make sense of Amazon sales data and optimise campaigns
- TIPi Academy certification: Available to add on LinkedIn under Certifications & Licences section
Modules
- Introduction to Amazon
- Why Amazon Ads
- Advertising Opportunities
- Sponsored Ads
- Sponsored Ads Best Practices
- Amazon DSP
- Audiences
- Account Structure
- Defining success & Measurement
- Final Considerations