Media budgets are allocated with the expectation of delivering a measured return.
Measuring and understanding that return is challenging. Our Analytics training course will provide you with a good overview of the technology and methodological principles that underpin measurement to validate media strategies and executions.
In this course you will learn about analytics within the marketing and tech ecosystem, approaches to attribution and leveraging data to validate media efforts. You will also get some ideas on how to leverage analytics data to make your media more effective / impactful.
Analytics is a broad topic and impacted by ever on-going changes in the market, affecting the collection and application of data. This course will touch on pertinent changes to be mindful of and prepared for.