google display network
Course Summary
The Google Display Network is the perfect way to reach consumers while they are using their favourite apps, browsing websites that engage them or watching videos on YouTube. With so many options available to you to reach your target audience, we’re here to train you how to build an effective and efficient Display strategy.
Our Display experts will provide you with an insight into Display strategy so that you can apply this to the goals of your business. From the basics of account set up, to differentiation between targeting options and effective ad creatives, we’ll take you through all the features you need an understanding of to ensure you execute successful Display campaigns.
Actionable take aways
- Build a display strategy to meet your business goals
- Understand the unique options available to you through display advertising
- Set up targeted campaigns to efficiently reach your audiences
- Navigate the platform features to set up successful campaigns and ad groups
- Choose the correct Display ad formats to ensure success
- Report and optimise your campaigns
- TIPi Academy certification: Available to add on LinkedIn under Certifications & Licences section
Modules
- What is GDN and how it works?
- Differences between GDN and Programmatic
- Planning a GDN campaign
- What are the different targeting options?
- Ad formats
- Gmail Ads
- GDN campaign structure
- GDN best practices
- Defining success & Measurement
- Final Considerations