google shopping
Course Summary
With the fluidity between online and offline shopping increasing, Google Shopping provides a key channel for retailers to employ in their digital strategy to reach their target audience and increase sales.
By allowing customers to view, search and compare items, it is important to ensure that your products are listed high up the Google Shopping listings. We’re on hand to train you in best practise management of your campaigns through monitoring your product feeds, matching creatives to your target audience and effectively running multiple campaigns to drive sales through the platform.
Actionable take aways
- Understand the fundamentals of product feed creation, maintenance & optimisation
- Launch Google Shopping campaign as part of your digital strategy
- Identify the best campaign type, ad formats, and account structure to maximise your business objectives
- Boost and drive product sales through the Google Ads platform
- Gain insights and trends to drive optimisation of your campaigns and identify your pressure points
- Decrease spend wastage by identifying and optimising for performing areas
- Broaden your customer reach across the Google Shopping
- Retarget customers who have viewed products on your site
- Understand industry benchmarks and analyse competitor accounts
- Use creatives that perform on the Google
- TIPi Academy certification: Available to add on LinkedIn under Certifications & Licences section
Modules
- Introduction to Google Shopping
- The Shopping Auction
- Key Metrics
- Product Feeds
- Google Merchant Centre
- Account Structure
- Campaign & Ad Types
- Shopping Extensions
- Account Optimisation
- Smart Bidding
- Online to Offline
- Comparison Shopping Sites