• Home
  • CREDIT PACKAGES
  • TRAINING COURSES
  • Recruitment
  • FAQ
  • Reviews
  • Contact Us
  • More
    • Home
    • CREDIT PACKAGES
    • TRAINING COURSES
    • Recruitment
    • FAQ
    • Reviews
    • Contact Us
  • Sign In
  • Create Account

  • Bookings
  • My Account
  • Signed in as:

  • filler@godaddy.com


  • Bookings
  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Home
  • CREDIT PACKAGES
  • TRAINING COURSES
  • Recruitment
  • FAQ
  • Reviews
  • Contact Us

Account


  • Bookings
  • My Account
  • Sign out


  • Sign In
  • Bookings
  • My Account

MOBILE

Course Summary

Mobile has evolved from an “add-on” to traditional digital media campaigns, into the most important digital device for the majority of consumers. Our Mobile experts will guide you through the jargon of in-app digital media; from SDK’s and IDFA’s, to Fingerprinting and MMP’s.


During the course, you will learn how to adapt your digital media campaigns to the unique conditions of the in-app environment. To guide your understanding, we will compare the similarities and differences to buying digital media on traditional websites. 


As part of the course we will focus on the opportunities for growing users of a mobile app, laying out the steps for scaling acquisition efforts without falling victim to ad fraud. Whilst not directly applicable to marketers without an app, many of the planning and buying principles will apply more broadly to mobile as a digital channel.

Actionable take-aways

  •  Holistic overview of how mobile has evolved as a device and as a digital media channel
  • Detailed understanding of how to buy media across in-app environments
  • A technical introduction to how apps are built and the role of the mobile SDK
  • Showcase of mobile ad formats and overview of the unique targeting available on mobile
  • Guidance on how to efficiently scale app acquisition efforts whilst avoiding ad fraud
  • An understanding of the primarily attribution methods across in-app environments
  • TIPi Academy certification: Available to add on LinkedIn under Certifications & Licences section

Modules

  •  Introduction to Mobile as a Digital Channel
  • Timeline of the Mobile Device
  • Overview of Mobile Ad Formats
  • Deconstructing an App: SDKs and their Usage
  • Mobile Media Buying in Focus
  • Scaling Mobile App Install Activity
  • Attribution across In-App Environments
  • Unique Mobile Targeting Opportunities

Book specialist digital marketing training USING THE FORM

We'll organise a quick call to provide you with a quote

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.



  • Privacy Policy

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept