Mobile has evolved from an “add-on” to traditional digital media campaigns, into the most important digital device for the majority of consumers. Our Mobile experts will guide you through the jargon of in-app digital media; from SDK’s and IDFA’s, to Fingerprinting and MMP’s.
During the course, you will learn how to adapt your digital media campaigns to the unique conditions of the in-app environment. To guide your understanding, we will compare the similarities and differences to buying digital media on traditional websites.
As part of the course we will focus on the opportunities for growing users of a mobile app, laying out the steps for scaling acquisition efforts without falling victim to ad fraud. Whilst not directly applicable to marketers without an app, many of the planning and buying principles will apply more broadly to mobile as a digital channel.