MOBILE
Course Summary
Mobile has evolved from an “add-on” to traditional digital media campaigns, into the most important digital device for the majority of consumers. Our Mobile experts will guide you through the jargon of in-app digital media; from SDK’s and IDFA’s, to Fingerprinting and MMP’s.
During the course, you will learn how to adapt your digital media campaigns to the unique conditions of the in-app environment. To guide your understanding, we will compare the similarities and differences to buying digital media on traditional websites.
As part of the course we will focus on the opportunities for growing users of a mobile app, laying out the steps for scaling acquisition efforts without falling victim to ad fraud. Whilst not directly applicable to marketers without an app, many of the planning and buying principles will apply more broadly to mobile as a digital channel.
Actionable take-aways
- Holistic overview of how mobile has evolved as a device and as a digital media channel
- Detailed understanding of how to buy media across in-app environments
- A technical introduction to how apps are built and the role of the mobile SDK
- Showcase of mobile ad formats and overview of the unique targeting available on mobile
- Guidance on how to efficiently scale app acquisition efforts whilst avoiding ad fraud
- An understanding of the primarily attribution methods across in-app environments
- TIPi Academy certification: Available to add on LinkedIn under Certifications & Licences section
Modules
- Introduction to Mobile as a Digital Channel
- Timeline of the Mobile Device
- Overview of Mobile Ad Formats
- Deconstructing an App: SDKs and their Usage
- Mobile Media Buying in Focus
- Scaling Mobile App Install Activity
- Attribution across In-App Environments
- Unique Mobile Targeting Opportunities