paid social campaigns

Run by our Paid Social experts, our introductory course will teach you to strategise, build and create campaigns across both platforms, including exploring different approaches that can be taken when advertising differing products across the separate social media giants. From auctions, to campaign structure, to best creative practises, to reporting and optimising your active campaigns - you will walk away with the ability to launch successful advertising across the platforms.  

•  Develop a Paid Social strategy as part of your digital marketing efforts
• Understand which social channels are the most appropriate to use to meet your goals
• Explain how the social Ad Auction works
• Be able to set up and run successful, structured social ad campaigns
• Build creatives with corresponding copywriting that engage your audience and drive sales 
• Build core audiences to expand and engage your target audiences
• Understand how to track, report and monitor your success
• Understand how to optimise social Ad campaigns to improve ROI
• Access tools that can help you to achieve different campaign objectives
• TIPi Academy certification: Available to add on LinkedIn under Certifications & Licences section

• Intro to the Paid Social Landscape - Facebook, TikTok, Snapchat, Twitter, Instagram, Pinterest, LinkedIn
• Defining the business and campaign objective
• Buying types
• How to plan & create audiences
• Account Structure and best practices
• Creative types & best practices
• Managing & Optimising your campaigns
• Measurement & Tracking