SEO
Course Summary
Successful websites not only require SEO best practices, but also strong copywriting, consumer understanding and effective, accurate outreach techniques to ultimately drive qualified visitors from search engines.
Launching originally as an SEO agency, and with up to 25 previous experience in SEO, TIPi Group SEO experts are best placed to get you up to speed with the fast moving industry and all of the best practise tips out there to build a successful SEO strategy.
Actionable take-aways
- Explain the natural search landscape and the factors affecting where your website will rank
- Understand industry benchmarks and analyse competitor accounts through keyword research
- Utilise industry leading technology to improve efficiency, gathering multiple sets of data to be able to have a full view on both the entire performance of a website and the search landscape itself
- Improve rankings and traffic by working with relevant online communities to turn up the noise around your brand and optimise for off-site SEO
- Measure success accurately, drawing out insights to optimise your strategy
- Use the tools you need to generate success
- TIPi Academy certification: Available to add on LinkedIn under Certifications & Licences section
Modules
- An introduction to Search Engine Optimisation
- An overview of the types of SEO activity:
- Content Marketing: Off-Page Optimisation
- Technical SEO: On-Page Optimisation
- Technical SEO: Domain Health & Infrastructure
- Tools & tracking SEO performance
- Keyword research methodology
- Hands-on practical work covering:
- Keyword tracking
- Content writing practical, with Natural Language Processing (NLP)
- Domain crawling