VOICE search
Course Summary
Voice technology is changing the way we interact with the internet, digital content, brands, services and each other making it more essential than ever to brand strategies where voice sits at the heart of the users’ journey.
On this course you’ll learn about the Voice landscape and what you need to do to gain visibility in this new frontier. As members of one of the very first Voice specialist agencies, our trainers are equipped with the knowledge and tools to give you the actionable skills you need.
Actionable take aways
- Understand the voice landscape in 2020 and how the voice revolution has come about
- Learn the overarching voice strategy of Amazon and Google
- Learn how voice can be used beyond the smart speaker and phone implementing to your own physical device
- Fundamentals of how voice search works on Amazon and Google
- Understand the actionalable changes to make to your website and content to improve your voice visibility
- How to track voice visibility
- Understanding on third party app and how they work
- How to develop ideas for voice and check viability
- Design fundamentals for voice projects
- Learn the stages for developing a voice app
- How to market of a voice app
- What is possible to track via analytics how to judge the performance of a voice app
Modules
- The voice landscape
- Voice Search
- Developing use cases for voice
- Creation process of a voice app
- Marketing of voice apps
- Driving revenue via voice