youtube ads
Course Summary
It can be challenging to stand out on YouTube due to the large volumes of content available on the platform - we’re here to teach you how to reach and engage with your core audience through paid advertisements across the channel.
Our YouTube advertising experts will provide you with a checklist of skills to enable you to execute successful campaigns across the platform. From basic campaign set up, to audience targeting and engagement, to creating the correct video ad, to reporting and optimising, you will walk away from our YouTube advertising training with the actionable knowledge you need to launch your campaign successfully.
Actionable take aways
- Describe the importance of YouTube advertising as a channel in your digital strategy
- Launch your first YouTube campaign for your brand
- Reach new and engaged audiences across the YouTube platform
- Understand industry benchmarks and analyse competitor accounts
- Build engaging content that drives results
- Understand how to measure success through reporting
- Be able to optimise campaigns to improve metrics
- Use the tools you need to generate success
- TIPi Academy certification: Available to add on LinkedIn under Certifications & Licences section
Modules
- History of YouTube
- Introduction of YouTube Advertising
- The importance of online video
- Planning a YouTube campaign
- What are the different targeting options?
- Ad formats
- Creatives best practices
- Managing and Optimising your campaigns
- Defining success & Measurement
- Final Considerations